HELLO, I’M CINDY.

A joyful and creative UX designer passionate about intuitive, purposeful and compelling designs that resonate with the audience.

Work

Resume

I AM

A big-picture thinker. Skilled at effective communication, cross-functional collaboration and building empathy.

With over 10 years of experience in product management, research analysis and sales in the banking industry, I have taken the best practices and principles on board.

I UNDERSTAND

Cultural nuances and its implications on human behaviour.

Having lived in different parts of the world helped me appreciate the varying perspectives of people with different values.

I LOVE

Solving problems and getting things done.

A creative process that brings me joy, I enjoy turning complex problems into exceptional solutions with user-centric products.

I ASK

Curious questions to facilitate one’s expression of thoughts.

I learned the techniques of asking truly inquisitive questions with a neutral position from my journalism postgraduate degree.

I HAVE

A philosophy of being open to new ideas.

In my pursuit of human-centred designs, I am vigilant about learning new ways of thinking and better ways of doing.